Who We Are
Ultimate Awning was founded in 2018 by Miles Koolmeister on a simple conviction: anyone who depends on their gear in the field deserves shelter as tough and dialed-in as the work they do. Miles built the company from the ground up and never cut a corner — and from coast to coast, people came to trust the Ultimate Awning name because of it.
When Miles passed unexpectedly, his partner, Brenda Stine, took the wheel without hesitation. She kept every promise Miles had made, kept the shop running at full capacity, and made sure no customer was ever left without the cover they were counting on. What Miles started, Brenda protected — and that continuity is the foundation everything here is still built on.
Under its current ownership, Ultimate Awning carries that legacy forward. This was never a rebuild from scratch; it's a full continuation of the standards Miles set and Brenda defended. Same commitment to American-made craftsmanship.
We're also relentless about getting better. We keep pushing on the things that matter most to the people who use our gear — faster, easier setup; smarter storage; and products built to hold up use after use, season after season. If it needs to survive real conditions, we intend to build the awning that covers it.
When your time is valuable.®
Our Mission
Mission statement
Protection, engineered to deploy in seconds. Ultimate Awning is a patented system built so one person can shield what matters- fast, every time, for years.
Core Values
Reliability- We do what we said we'd do, when we said we'd do it. Commitments to each other carry the same weight as commitments to customers.
Outstanding Service- Everyone here has a customer, and some of them sit at the next bench. We answer fast, follow through, and don't leave people waiting on us.
Quality- We don't pass along work we wouldn't put our name on. Catching it here is always cheaper than catching it in the field.
Integrity- We say the hard thing early. Bad news travels fast, mistakes get raised before someone else finds them, and nobody manages information.
Own It Mentality- See it, own it, solve it. The problem belongs to whoever finds it until it's handed to someone who accepts it.
You'll notice something new above — our mark. The checkered flag got us to the finish line of this chapter; the shield is what we build with now: real coverage, built to hold up race after race, season after season. Same commitment — just a cleaner way of showing up.
Why Ultimate Awning?
From the beginning, Ultimate Awning set out to provide customers with innovative products with the fastest setup off the track. This meant more time to prepare to be fastest on the track. As we've evolved, so have the markets we serve. That change has not stopped us from being relentless about helping protect what matters most to you. For us, we will ensure to protect the quality of every awning produced. This means making sure we remain made in America and that everyone who sees our brand feels that deeper sense of customer commitment.